Starting a Fire

Otherland launched as a DTC brand selling candles exclusively online. Red Antler built an immersive and sensorial brand experience to convey Otherland’s nuanced scent profiles through the internet. Everything from the label design and the e-commerce site to the unboxing experience and the candle names themselves spoke to Otherland’s sophistication and commitment to detail.  

In 2020, Otherland became the first DTC candle brand to grace Sephora’s shelves. We developed a bespoke retail packaging concept to match the unboxing experience of the e-commerce packaging.